campaign case study > beauty + Skincare

Franklin and whitman

beauty + skincare e-commerce

F+W is a kindness-driven beauty care company that exists to enrich the earth and all life on it. They are driven by three core values: clean ingredients, kind humans, and happy dogs. A portion of every sale goes to dog rescues nationwide.

As the 2022 holiday season approached, F+W was looking to solidify sales during a growing recession and to create consistency in their marketing.

APPROACH

  • Affiliate Program

  • Influencer + PR Partnerships

  • New Product Line Launch

  • Email Marketing

  • SMS Marketing

  • Social Media Marketing

RESULTS (November-December 2022)

1 / 5
2 / 5
3 / 5
4 / 5
5 / 5

Social Media Graphics
PR Package Insert Designed
End of Year Wrapped Initiative
New Product Line Launch Email
Sale Update Email

Conclusion

We provided a multi-platform campaign which acted as the main source of revenue for the e-commerce brand. The challenges of consistency in marketing and lack of reach were tackled through solidifying brand image, messaging and new relationships with influencers and writers, culminating for a successful holiday season.