Building Your Team 101

Building Your Team 101

Today's guest post is from Laura Held, the Owner and Lead Planner and Designer of IDA ROSE EVENTS. IDA ROSE is a full Service Event Planning + Design Firm, catering to the Washington DC area and beyond. From an intimate gathering to an elaborate extravaganza, IDA ROSE goes above and beyond to flawlessly curate, produce, and execute your dream event.

Below, Laura is sharing her five steps to building your business dream team!


Being an entrepreneur is absolutely a dream come true. It can be all those things it appears to be on social media; Straight up glamorous...full of treats and parties and endless opportunities. BUT, it can also be incredibly lonely and overwhelming. It’s impossible to wear all the hats in your business, and it’s imperative that you figure out what your strengths and weaknesses are in order to have long term success. I truly believe that every business owner should invest in assistants/associates. I know not everyone can afford a full-time staff member, but you’d be amazed at what part time help can do for your productivity. There are so many people out there that, while comfortable in their full time jobs, would love to be involved in something on the side, especially if it’s creatively based. 

How to Find Help:

I found help through my personal connections, instagram, local universities, and good ol’ google. Finding someone who would be a good fit for your business can be either wonderfully easy, or frustratingly difficult. After zeroing in on someone who you have a good feeling about, the next step, after establishing contact, is to be honest about your expectations. You need to be very clear about what you’re offering and looking for. You also need to be clear about what their expectations are.

Some questions you want answered include:

What are their future goals within the industry?

How long do they see themselves working with you?

What are they hoping to learn?

What are their strengths and weakness?

What’s their availability during the week and the weekends?

Are the willing to learn your emailing systems (SO important)?

Who Are They?

Find out as much as you can about them as a person, their personality and who they are. In my opinion, it’s important to like the person you’re working with. All of these questions will help determine if the individual is a good fit in working with YOU, not just for your business. With my first two hires, I got lucky. Not only did we mesh creatively but they anticipated my needs, and honestly picked up the slack where I wasn’t at my strongest in regards to the business. I’ve been constantly learning how to be a better business owner, event planner and designer since launching the company almost a year ago, and they got to be on that journey with me, which is a wonderful way to learn.


Nothing Beats Actual Experience:

Hands on learning- meeting in person, actually showing someone how you like things done, or how to do things, will always be the best way to teach anyone. People still GO to school for a reason. Email and phone communication will be your lifeline when that’s not a possibility. Some of my specialists live over an hour away, so to stay on the same page we rely on phone calls, texts and emails. It’s not always possible to have one way of communication so you need be open to other methods when teaching someone to represent your business. I like to send a “homework” list for the week and request that our event specialists continue to study how I email people- “the voice” of the company, and that they familiarize themselves with who I work with on a regular basis. I ask them to apply this to other business platforms we use for IDA ROSE EVENTS, like social media and honeybook.


Ah, Legal. My favorite. Not….but it needs to be mentioned! Contracts are a must. Have them for EVERYTHING. Independent contractor contracts are a necessity, and they need to be very precise and always, always, always reviewed or created by a lawyer. Additionally, I create an additional document that covers duties/responsibilities, payment, and other important details for the event specialist, and I make this part of the contract, as a “Schedule.” Even if you trust someone completely, always have a contract, and I don’t think I need to harp about why you need one. Always protect yourself and your employees.

Introduction to Clients:

If one of our event specialists is taking a lead role in planning an event, then I introduce them at the inception of the event planning process and make sure the client is aware they are working with one of my associates during the booking process. I also make it clear to the client that they are in very capable and expertly trained hands. This is proven through diligent communication, prompt and professional actions and by simply being there for the client. Even if I’m not the lead on an event, I am still kept updated about every aspect of the production through the magic of copied emails, and frequent reports and notes by our specialists. Clients can always come to me if they need to, but we make it very clear that the lead on the event will give them everything they could possibly need, impeccable service and top notch support.

Thank you Laura and IDA ROSE for sharing your wisdom with the Ringlet community!


Nothing makes us happier than a picturesque, impeccably organized and blissful celebration. We tailor each event to reflect the exceptional tastes and authentic style of our clients. IDA ROSE recognizes everyone’s unique vision and we are here to offer a wonderfully creative and encouraging planning experience.

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