Client Experience Series: Creating a (FREE) Professional Email

Client Experience Series: Creating a (FREE) Professional Email

Today, we are featuring a guest post from Alexandria, owner of Purposefully Designed Events - a “for-purpose” wedding planning boutique that utilizes event planning to create a catalyst for change. They pride themselves on donating 10% of each wedding's proceeds to a charity of the couple’s choosing. 

One of the most crucial and quick steps you can take to up your professionalism in client communication is creating a professional email address that you can use straight from your personal inbox by setting up an alias. We use Gmail and love it, so I am going to show you how to do this for Gmail account users.

Just in case you aren’t familiar with the term, an email alias is basically a fancy way of saying you can receive and send emails with your domain address (i.e. shown to the recipient, when in reality you are actually working from your free personal account (i.e.

Why should you care? From a consumer viewpoint, not having a professional email address listed as your point of contact makes your business look more like a hobby than a professional gig. And that fancy website you spent hours upon hours and days and months perfecting? It doesn’t matter if your potential client is questioning the legitimacy of your business when contacting you to purchase.

You can create both a Gmail account and create an email alias for free and it’s only a couple quick steps to make happen. You can, also, do this over and over to use as many aliases as you need (think,, and etc.). Let's make this happen...

First things first, you’ll need to create your email address for your domain through your domain hosting provider. Every domain hosting provider is different, but for this example: we used Bluehost. They allow us to create domain email addresses with unlimited storage.

How to create your email address for your domain using Bluehost.

Step One: Click on Email Manager Icon Below

Step Two: Create New Personalized Email Address

We have one for our two coordinators, a general email, our bakery email and on customized email for one of our full planning clients that is forwarded to both the client and my work email. To create a new account simply click "create an email account" - and then set up your new email + password.

Step Three: Set up forwarder to your gmail email address.

Now we will do the quick steps to make it possible for you to use that email address right in your Gmail inbox.

Part A. Login in to your Gmail account. In the upper right hand corner, click on the settings button (shown circled in pink below). A drop down box will appear. Click on “Settings.”


Part B.  In the settings window, click on the tab “Accounts and Import” at the top. In Accounts and Import, look for “Send Mail as:” (it is the third section from the top) and click on “Add another email address.” I've made 3 additional emails that all funnel to my personal email - "".

Part C. A pop-up will appear to add an email address you own (aka the domain email you set up in your hosting provider!). Set the “Name” to what you want your recipient to see. We used our business name. Set the “Email address” to the exact email address you created with your hosting provider. In my case, I set up “”. Make sure “Treat as an alias” is checked. Once you have completed these fields, click “Next Step.”

Part D.   The “SMTP Server” should be “ (or .net/.org/etc).”

The “Username” NEEDS to be your full email address. The “Password” is the same password used to create your email address with your hosting provider.

It auto populated just the “hello” part for me so I had to change this. If you don’t properly fill out this line, it will tell you “Authentication Failed.” when you go to add this email address. 

The “Port” will need to be changed based on what kind of connection you use. If using “TLS” the port needs to be set to 25. If you are using “SSL” the port needs to be set to 465.

Once you have completed these fields, click “Add Account.”

Part E.  Now that you have successfully added the email account, Gmail will send you a verification email with a confirmation code AND a link to click on. Both “confirm” your account, but you just need to pick one to complete. I find it easier at this step to just close this pop up and open the email that will be in your inbox.

Part F – Enter your code or click on the confirmation link in the email sent from Gmail. If you click the link, you will be directed to a new window that will ask you to click on the “Confirm” button. Do so and you are all set to go!!!

Part G – Throw confetti! You did something great for your biz professionalism!

To Send an Email using your new alias:

After you have successfully added your new email alias (you will know if this has been done by checking back in your Settings under “Accounts and Import”), it is time to start emailing with your fancy new digs. If you want to always reply to emails from this new address as a default, while you are in “Accounts and Import” go ahead and click on “make default” next to your new email account address. Then under “When replying to a message:” choose “Always reply from default address.” *This step will help ensure your personal email won’t be seen in your replies!

Whatever address you set as the default will also be the address used to send all new emails by default. If you have multiple accounts and need to write an email from a specific address other than your default, click “Compose.” The new email pop up will appear. To change what address you are sending from, click the down arrow under the “From” field. A drop down will appear and show you all the available aliases you have set up to send from.

That is it my friend! Send away client emails all from your free Gmail account! I have heard many business friends who love using Gmail Apps that allows you to link your biz email, but there is a monthly fee associated with that service. I am all about being frugal so a handful of steps to make this happen was worth it to me!

Did you make it happen? Comment below and let’s celebrate!


Like many of you, Alexandria wears many hats. She is a wife, mother, small business owner, wedding planner and a proud Ringlet Studio team member! 

Alexandria is a lover of belly laughs, organized spaces, dancing and empowering women entrepreneurs. Alexandria discovered her passion for marketing while attending business school at American University in Washington D.C. She is a believer in working on your business, not in your business and excels at helping creatives simply, systemize and strategize their businesses.  

Connect with her here:

Instagram | Facebook | Website



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