Team Knowledge: 5 Quick Tips to Improve Your Company's Visual Branding
Here at RINGLET, we want to see you succeed and grow in your business. We also know that creating and managing a small business is no small task. Here are some tips to help you venture through visual branding, a process that can sometimes be overwhelming:
Focus on your audience:
Truth is, your brand is more than you. It goes beyond the owner/CEO. If it were about you, it would be no more than a published personal project. You started a business to provide a solution and serve others. Look at the world through your audience’s eyes and narrow down your focus to your key customer base. Keep asking yourself, is this branding about you or your client base? This doesn’t mean that your brand can’t be something you love. It’s a balance and a process.
Opt for clean design, focus on content:
Clean design doesn’t have to mean understated or lacking personality. Good design is functional and serves a purpose. Clean and well executed design highlights and delivers essential information to your audience. It does more than decorate and embellish.
Don’t be swayed by trends:
Pinterest is a great tool for finding what you love. But it can also be overwhelming. It is possible to love something and still not have it fulfill the needs of your brand.
Your business will evolve, but beware of rebranding:
You brand identity is more than a new logo or name. Ask yourself this is if you are considering a rebrand: Has your message changed?
I wouldn’t recommend a purely visual rebrand unless you have been in business for a while, but have not yet invested in professional design and branding, and the overall look of your brand needs updating.
If your message has not changed, and you have professional branding, but it feels a bit tired to you, ask your designer to breathe new life into existing elements and shake up the way your branding is being used.
Invest in professionals to help you create, execute and maintain your brand strategy and visual story. This will help your brand remain consistent and strong. Branding doesn’t end with the delivery of your brand guide. Your company and its visual identity will continue to grow, and that growth should be fostered.
If you think you need further help in strategizing brand design and/or messaging, book a strategy session with the RINGLET team. We are here to help!
Written by : Sophie Wheeler, Creative Director
& Senior Graphic Designer
This beauty is Ringlet’s Creative Director. She is the one who provides Ringlet and our clients with all the imagery that builds the brand while also pitching creative direction for a brand’s future. Her passion is to bring life to each client’s vision.