Do you ever struggle with coming up with content for your marketing?! Ever feel like you have to produce post after post after post? Image after image, tweet after tweet etc etc on a never ending wheel of content?
We know, coming up with content for marketing is hard stuff! But, what if we told you it didn't have to be! What if we told you there is a way to do more with less! Interested?
Meet the 80/20 Rule:
The 80:20 rule it says that 80% of your results come from 20% of your actions. This is an amazing rule you can apply to all areas of your life. However, we love to apply this rule to our client's business activities to help them streamline workflow and work out where they should be placing their majority of focus in terms of generating revenue. We, also, believe this is how we all should be thinking about our content marketing!
TOO MUCH CONTENT. NOT ENOUGH RESULTS.
In terms of content volume, as a community we are there, no-one is going to run out of things to read whilst they having their cup of tea, good job! But in terms of results, we are not.
We pump out copious amounts of content through various channels. Maybe it is scheduled into the future as well if you are super clever! And the content gets a couple of likes, tweets and shares, maybe a few subscribes, but then it is pretty much lost for ever.....
A huge study conducted by Moz & Buzzsumo found that over 50% of posts had 2 or less Facebook interactions and over 75% had zero external links.
What I read from this is that the majority of content is barely even read. And most website owners don’t prioritise promotion of content in their Marketing Plans.
WASTED ENERGY. WASTED TIME. WASTED LIFE.
There is a lot of wasted energy going on.
There are thousands of entrepreneurs desperately trying to create
as much content as possible, needing to keep up with a self created content strategy, which feels more like torture than it does enjoyment. No longer able to be creative or to shine their light bright because they are chained down to this never ending wheel of content creation.
And, despite all of this discipline & hard work they aren’t seeing the results they were expecting.
CONTENT MARKETING = 80/20 RULE
But, by applying this simple 80:20 rule I think we can have more time for creativity, get better results and still have more than enough content to read with our cups of tea.
CONTENT MARKETING = 80/20 RULE
Let’s start by looking at the word Content Marketing and notice there are two bits here;
CONTENT – The creation of content
MARKETING – P R O M O T I O N
I propose that the split that most business owners have is:
Content – 80%
Marketing – 20%
What would happen if we flipped this on its head?
Content – 20%
Marketing – 80%
Imagine if you created a piece of content. And then spent 4x as much energy and time into driving traffic to it. Imagine the difference in your results and also the improvement in your happiness levels and creativity.
You, as a business owner are not a content farm or a content generating machine. You have a business to run! A life to live and enjoy. To think that you can compete with the Huffington Post or some big content publication like that in terms of volume.
Bring some balance into your strategy.
Make sure that every piece of content you produce gets the results it deserves. And this is possible.
It’s not publish, shout and hope. Its publish, shout, market.
One very simple shift you could start adopting right now is this: If your goal is to create three blog posts per week for your blog. See what happens if you create one blog post for your blog per week and then the other two posts submit them to websites with a community you want to get in front of.
Ideally I would recommend one blog post per month and ten guest posts per month. All of the guest posts linking back to your content helping it to rank. Giving it the best chance possible to bring you results week after week.
I urge you to try this out and see what you think! Stop being a content farm and start seeing results from your Content Marketing with this simple shift!
see bad ass babes implementing the 80/20 rule: