Scaling an online business isn’t rocket science - it’s actually much easier than many people believe. When you combine a winning product or service and a solid foundation to build on, the sky’s the limit.
Use these five simple marketing and branding tips to help you scale your online business and experience increased growth:
1. Make it Ridiculously Easy for Your Customers to Buy Your Product or Service:
It’s amazing how many businesses make prospective buyers or clients jump through multiple hoops in order to make a purchase or connect with their brand. Make it easy for clients to make a purchase - even if that isn't a product but an à la carte service. Sales will be up if you eliminate that previous hoop that a prospect once had to jump through. Experiment with eliminating steps and making changes that create a easy path to purchase. Write out your "buyers" funnel to map out the steps you want someone to take to connect with or buy from you and make sure to make that funnel as simple and clear as possible.
2. Track Every Conversion Metric Possible:
You have to know your numbers - if you don’t know, down to the penny, how much it costs you to generate leads and sales, you will have a very challenging time scaling.
You need to know what your different landing pages are converting at and where your top-performing lead sources are. You are never going to find a winning combination that you can “set and forget” - constant monitoring and optimizing are required.
3. Seek Out Media Exposure to Highlight Your Expertise:
Getting yourself and your brand out there is crucial if you want to scale. There are plenty of opportunities to score free media exposure if you are willing to put in a little work. Ask to exchange blog posts with people outside of your field. Add value to audiences through online articles or magazine features. Don't be afraid to cold email people and ask for connections from colleagues.
4. Set Up Email Automation Sequences to Nurture, Promote and Convert:
E-commerce stores can create segmented lists and send special offers to customers based on their previous purchase habits.
Information products can capture an email address and automatically market to that prospect, sending enticing information and discounts, until that prospect pulls out his or her credit card and converts.
Just like every other form of online marketing, email automation requires extensive split testing and constant optimization, but when you fine-tune your efforts, email automation creates a system that promotes, nurtures and converts sales 24/7 -- even while you sleep.
5. Maintain Consistent Social Media Branding and Cross Promote:
Social media is such a powerful branding tool, and it’s important that you think about the big picture when establishing social accounts for your business. Using the same handle on every platform makes it easy for your customers to connect with you across all of the channels they are active on.
It will benefit you greatly if you use a handle that’s easy to remember and available on all of the networks you will be actively promoting on.
You should also be cross-promoting your social media accounts in an effort to get your audience connected on as many platforms as possible.