Content marketing is necessary for any online business. However, trying to make sure content is published consistently across all of your digital platforms can be extremely difficult. How many times have you pulled up Instagram, only to stare blankly at your screen wondering, “What do I post!?” Then, you panic, post a picture of your dog, add some unrelated hashtags and call it quits. Not ideal! Just posting content for the sake of posting content can confuse your potential clients and muddle your brand. Here are three reasons why a content calendar will help you to boost sales:
Consistent content strengthens brand identity: Your content communicates your personality and your mission to your audience. I’m a strong believer in quality over quantity. Each of your posts should be a reflection of your brand’s core messages. You can cover a diverse range of topics within your brand; but by planning ahead and scheduling content, you can oversee each post’s tone, voice and aesthetics to make sure it ties into your identity as a business.
Reduce decision fatigue: Creative entrepreneurs have to make a million decisions... each day. By developing a content calendar, you have control over what content is being posted on what platforms every day. You won’t have to think twice about whether your Instagram post will be consistent with your Facebook post. That way, you can focus on securing that latest client or selling more products.
Produce content that gives your audience value: Your audience is looking for content that adds value to their busy lives. You have approximately two seconds to capture someone’s attention on the Internet. By planning ahead with a content calendar, you can produce content of the highest quality and reach your audience’s pain points.
Don’t let content marketing overwhelm you. You and your business deserve a powerful online presence. By creating a content calendar, you can take control of your content output and expand your outreach to boost sales today.