For the company that needs a new look to attract the customers they want. How to do a 180 with your marketing. Creative Director and CEO direct these sessions.
2-hour session and a 30-minute follow up call two weeks later to present the document.
CEO creates the new messaging and strategy for the launch of the re-brand.
Creative Director advises new colors, fonts, textures, and logo changes that would be consistent with the desired messaging and imagery.
Deliverable: Document outlining a plan for marketing messaging and communications that target the desired customer segment, along with design recommendations that are best for attracting the customer segments and generating revenue.