On Starting a Fashion Blog

ASHLEE HIGHTOWER EXCEEDS THE THREE B'S: BEAUTIFUL, BRILLIANT, BUSINESS WOMAN.

HER LIFE AND STYLE BLOG, COBALT CHRONICLES, WILL HAVE YOU COVETING THE LATEST TRENDS OR YEARNING TO JOIN ON HER TRAVEL ADVENTURES. AHEAD, ASHLEE SHARES HOW SHE GOT STARTED IN BLOGGING AND A FEW OF HER DAD'S MANTRAS THAT HELPED HER PUSH THROUGH THE HARD TIMES... ENJOY! 

I LOVE TO WRITE.  I LOVE TO EDIT.  I LOVE TO STYLE.  I LOVE TO TRAVEL. 

I LOVE CREATING BEAUTIFUL CONTENT. 

I’ve always loved all of those things, but it wasn’t until I moved to Washington, D.C. that I found a way to funnel all of those creative energies into a single, cohesive thing.  I’m an attorney by trade and practiced law for three years in Birmingham, Alabama prior to making the move to the nation’s capital.  I needed a space to share what I loved! I found so much joy in reading other lifestyle blogs that I decided to create my own!  Cobalt Chronicles was born in June 2015.  I’m the sole content creator behind the style and travel blog, and I love every single minute of it.

Before moving to D.C., I’d consider myself as moving right along the auto-piloted trajectory of life.  I graduated from Ole Miss where I majored in biology, I attended graduate school at LSU for a minute, applied to medical school and law school (at the same time, I know, not normal), and decided to embark on a legal education.  I graduated in three years, passed the bar, and landed a job at a highly respected law firm.  But I always had that little voice in the back of my mind, telling me that there had to be more out there than a traditional 9-5 (or in my case at the time, a 5-9). 

When I moved to D.C., I had a new sense of ‘anything is possible.’  After falling in love with my new city and continuing to be inspired by the blogs that I was reading, I decided to dedicate all of my free time to creating a style and travel blog and all that goes along with it.  There were definitely a few side eyes looking my way when I first started out, but for some reason, I just didn’t care.  I wanted to create something that was mine, something that I was really proud of.

EVERY SINGLE DAY, FROM THE VERY BEGINNING TO THIS VERY MOMENT, I LEARN SOMETHING NEW ABOUT THIS CRAZY, CREATIVE BUSINESS THAT IS BLOGGING. 

In just two short years, Cobalt Chronicles has opened up so many amazing opportunities for me and has enabled me to meet so many AMAZING people, some of who have become my closest friends.

If you’re looking to create a blog or brand of your own, there are definitely a few things that have helped me along the way that I’d recommend considering and keeping in mind.  First and foremost, you have to be passionate about what you’re writing about and you have to be comfortable being yourself.  Cliché, maybe, but it’s the truth. 

A lot of behind the scenes time goes into blogging, and if you don’t genuinely love creating the content that eventually gets published for the world to see, why would you want to spend every waking minute of time on it?  You also have to be willing to be yourself and put yourself out there.  People resonate with realness.  It can be scary to post a photo of yourself or to write that first article or to pitch a project to a brand that you genuinely love, but I PROMISE, it’s all worth it.

A LINE THAT I REPEAT TO MYSELF ON A DAILY BASIS IS ONE THAT MY DAD TAUGHT ME, “THE WORST THING SOMEONE CAN SAY IS NO, SO JUST ASK!” 

This can be applied to so many things when starting your own blog or business.  Never underestimate yourself or others for that matter.  In my experience, most creative entrepreneurs and brands in the space are usually more than willing to help, you just have to ask. 

Another Dad mantra, keep on keeping on.  It takes time to build an audience.  Persistence pays off.  From the beginning, I treated my blog like a business.  I’ve consistently stuck to publishing a new blog post every Monday, Wednesday, and Friday, and at times I add in even more, for example, my Travel Tuesday posts.

I’m two years into blogging, and I love it even more now than when I started.  I encourage anyone who has an inkling to start a blog of her own to go for it!  Everyone has to start somewhere, and if you never start, you’ll never know where you can go!

Thank you so much for sharing, Ashlee! 

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