It has been argued that guest posting is possibly the single most important strategy for growing your blog readership and platform. Allow us to explain…
What is guest posting?
First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.
We offer this on our own site here and do it quite a bit on other blogs with audiences that we want to speak to. It’s a great way to connect with new readers, get your name out there and start building/growing your ideal, authentic audience!
But all too often this essential discipline is overlooked when trying to grow a popular blog.
But no more, 2017 is your year for growth- using guest blogging!!
There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:
1. Guest posting builds relationships
Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers, vendors, creatives.
Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential.
By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.
2. Guest posting is great for search engines & SEO
The one non-negotiable you should have for guest-posting is this:
The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).
Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.
The more visitors your content is driving to your page - the greater your seo.
Guest posting introduces you to new people
Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.
If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want. (You don’t want to be “that guy” who’s hawking his own agenda.)
Add value. Help people. Be patient. And over time, you’ll win.
What about people guest-posting on your site?
We are just launching a new opportunity - allowing other people to guest post on Ringlet Studio!! We are super excited for this journey and you should consider offering guest posting on your blog, too (if you don’t already)!
If you’re asking for opportunities to guest post on others’ blogs, you should open that same opportunity up for your page - this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.
Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice). But, like all things there are some best practices when considering guest posting:
The first rule of being a good guest
When I guest post for someone else, I do the following:
- Put the community first - benefit their blog & audience first- write content appealing to them!
- Submit your "A" content - fresh material, not re-cycled material from an old post.
- Promote it & Share on your social media
- Thank the person
- Stick around and respond to comments on the post
- Share generously
Maybe hosting guest posts aren't for you but If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.
Guest posting matters
Data suggested that, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)
Whether that’s precisely true or not - The point is that this is an excellent strategy for extending your reach and boosting your reputation online.
Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.
If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs....
Start guest posting today, and see your influence grow.