Differentiating Yourself In A Saturated Market

One of the hardest things us boss ladies need to do is determine what makes our businesses stand out from the competition and present it in a way that attracts our ideal client. You will stand out by really understanding what you do best and exploit it or come up with something unique that adds value over your competition that you can offer. 

If you are feeling stuck... Here are 8 ideas to help you determine that one unique, differentiating quality that only your business has:

1.     Narrow Your Target Market

By specializing in a specific customer niche, you can focus on the skills or services that uniquely benefit that customer. Being the best to provide a solution to their unique situation 

2.     Focus On The Client Experience

Aim to create the best client experience for your customers. From your initial proposal through final delivery of your product or service, be sure your customers are treated as if they were the only one you have.

3.     Solve A Problem

Find out what common problems your clients have and be the best at solving them. Make your solutions automated and systemized so you can solve their problems faster and with better results.

4.     Be Innovative

Continuously try to improve your customer processes to deliver better results to your target market. If your services are the same as your competition, make the way you deliver them, work with the client, or get the solution better and fast than the competition can deliver! 

5.     Create Offers That Are Too Hard To Ignore

Be creative with your service packages and add so much value that it's hard to say no. If you offer training, give access to a free module or a money back guarantee. If you have a membership, offer a free trial. If you have a service, offer a special incentive for booking valid for only a certain time period. 

6.     Be Known as the Expert in Your Field

Build a reputation as the expert in your field through your blog posts, cohesive marketing strategy, videos, training, and other information and products. People who truly have a problem to solve will want to work with a expert. 

7.     Make Doing Business Easy

We really believe in working on your business model to make it easy as possible to work with you. Provide access to you via text or email 24 x 7. Simplify your contract, set- up automated templates for your most common request/interactions, do whatever it takes to make working with you easy and seamless as possible! You should focus on working on your business not in your business! 

8.     Be Uniquely You

Be transparent to your customers about things you do and why. People connect with people and their stories. Not your product - even thou, I know it's amazing!!

For more information on defining and attracting your ideal clients, telling your unique "WHY", or systemizing your business to increase revenue like never before, stay tuned in with us these upcoming weeks as we have something EXCITING coming your way!! 

 
 
Elise Crawford