Why Your Brand Story Can Make or Break You
I'm sure you've heard before the idea of a "brand story". It seems that everyone has become an expert on what a brand story is all about but there's one thingthey are ALL missing.
You see, having a brand story can help you to develop authentic marketing, find your niche and stand out from the crowd. But the problem is, most businesses make their brand stories all about themselves. Here's the thing:
Your brand story isn't about your business, it's about your clients.
We've talked about this before - in order to have a successful business, you need to be in love with your ideal client. Everything about your brand story has to speak to them and draw them into a world of possibilities.
You're brand story is NOT about:
- How awesome you, your products or your services are
-How you differ from other businesses
Your brand story IS about:
-What you can offer your ideal clients
-How their lives will be changes after they experience your product or service
Want to learn how to make your brand story all about your ideal client and gain more business than ever before? Book a Simplicity Intensive with Elise for a half-day discussion and planning session for your business branding & marketing.