4 Easy Ways To Make Your Client Experience Unforgettable

I want you to close your eyes, and remember an exciting moment in your life. Maybe it was a birthday party, a family trip, or the first time you ate a Hershey’s Candy Bar. Remember how much fun you had, that smile on your face, and how excited you were to tell someone else how great your experience was. Think about the people, the things, and events that made that experience so special. Think about the way you felt, right in that moment. Now, open your eyes, and write all of that down.

 
 

Believe it or not, each of our lives are filled with a never-ending storybook of great, and sometimes not so great, experiences. These experiences create memories that last a lifetime, and shape who we are now, and who we will ultimately become. As business owners, it’s essential to create an incredible client experience that will not only create beautiful memories for those we serve, but that will turn your past clients into your brand ambassadors!

Seems like a lot of pressure, right? I know you’re thinking, “How is this even possible?” It’s so much more than providing a great service—your clients already expect that. But the recipe to meaningful client experience is made of one very key ingredient—feeling! From the moment you are introduced to your client to your last interaction (or beyond that!), how do you want your clients to feel?

Whether you want your clients to feel loved, nurtured, at-home, excited, joyful, or anything in between, here are some ways you can create an experience that shows them how much you care, and ultimately leaves them wanting more!

1. GET TO KNOW THEM.

I know this sounds like a given, but there’s more to this than you think! Getting to know your clients means developing a close and genuine relationship with them. Think about the last interaction you had with a client. Maybe you sat down for coffee, and asked them about their day. What happened next? Did you delve right into the work, or did you take the time to chat with them, or better yet, LISTEN to them a while, and get to know them a little better?

Yes, all the items on your agenda are incredibly important, and you may not have all the time in the world, but your clients will appreciate you so much more when you demonstrate how valuable they are to you. Follow them on social media, put their birthday in your calendar, send them a card letting them know that you’re thinking about them and how excited you are to work with them! These are just a few simple things you can do that will create a meaningful experience, and show your clients how much you love and care for them.

2. PUT THEIR MIND AT EASE.

As creative entrepreneurs we all deal with worried clients at some point. What will set us apart from the next person is anticipating their needs. This could be as simple as taking the time to listen to what is stressing clients out, letting them know that you’ve got it all under control, or as complex as fixing the problem as quickly as you can. This is the perfect opportunity to show your client that you are an expert in your field, and are perfectly fit to solve the problems they may have. When you put your clients’ minds at ease by anticipating and meeting their needs, you increase their confidence in your abilities, and help them to feel cared for in the process!

 
 

3. GO THE EXTRA MILE.

Our time is precious. Every moment that we spend in our businesses is valuable. Often we find ourselves overthinking as we try to prioritize how we spend our time.  We believe that we make conscious and unconscious decisions everyday about the things and people that are most important to us.  As business owners we have to understand that our clients are just as valuable as our time.

This may even entail a designer to go a little further and provide additional revisions after design services are complete—perhaps asking the photographer to take a few more pictures of the bride and her mother, knowing that moment is special to the both of them. Or it could be giving them a sweet and meaningful gift once the client books with you, to show them just how excited you are to work with them!

It is up to you to determine what is best for your business, but we do believe going the extra mile shows your client just how valuable they are to you and your business!

4. GIVE THEM YOU.

The saying is true: “No one can do you like you.” You are the greatest representation of your brand and your core values for your business.  You have a unique story, service, and personality that no one else in your market has. You are truly one of a kind!  When a client visits your website, surfs through your Instagram feed, or follows you on Facebook, Twitter, or Snapchat, they catch a glimpse of your life and see who you are both personally and in business.

It’s so important that the “you” that you are virtually is the same “you” that you are in person.  Make a list of the things that make you different, and insert it into your workflow and your client experience! Figure out the ingredients of your “special sauce,” and project what makes you and your services unique, both virtually and in person.

This not only develops trust but helps your clients to remember why they fell in love with you and what you do in the first place. It’s important to remember that your brand, your business, and your client experience is an extension of you. Whether you believe it or not, someone needs the gift of “you,” more than you know!

LET’S TAKE ACTION!

1. Take some time to listen to your clients and learn more about them! Determine how you will apply what you learn about them to create a personal, and meaningful client experience.

2. How do you anticipate the needs of your clients and alleviate stressors they may have?

3. There is often a fine line between short-changing your services and going the extra mile for your clients.

4. What are some ways that you can “under-promise,” and “over-deliver” on services for your clients?

5. Write down 10 things that make you and your services different from anyone else in your market, and even in your industry? How can you integrate what sets you apart into your client experience?

WANT TO RUN A ROCKSTAR BUSINESS? FIND OUT THE SECRET SAUCE WITH THESE DISTRICT BOSSES:

Email Marketing: 4 Tips To Keep Subscribers Engaged

Email marketing is the best way to grab your clients’ or potential clients’ attention. With a simple click, you can tell everyone on your email list about sales, events or updates from your company or brand. Utilizing email marketing puts your brand directly onto the screens of your potential customers (your subscribers), which is what makes it so important to your business.

Wikipedia says email marketing “usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.” Emails are such a powerful tool in business, which is why most businesses use it in some form. However, you must use it with caution.

 
 

We log onto more than 20 sites each day, all asking us to “Subscribe” or “Join In” to get special deals and updates. If you are like me, most of the time you either:

A) Ignore the pop-up offer because your inbox does not deserve the frequency of abuse you know large corporations can put it through, or

B) Subscribe to grab the coupon or free ebook, then quickly unsubscribe once you have it.

C) Allow promotional emails to crowd your inbox, reading only a handful then deleting all the rest out of frustration.

Knowing this, it is no wonder writing an email marketing message worth reading feels difficult. There are a few ways you can keep your subscribers engaged. I will tell you more about them, but these will help you feel less stress about sending email marketing messages.

HERE ARE 4 WAYS YOU CAN KEEP YOUR SUBSCRIBERS ENGAGED

1. Impress your new subscribers.


People who decided to give you their email address should feel good about making that choice. If you have offered an ebook or some other kind of freebie, make sure it is the kind of quality a person would spend at least $10 to purchase.

2. Make your subscribers feel like VIPs


Adding a little something nice once in a while doesn’t hurt. A treat for your audience could be a discount code, exclusive videos or even smartphone wallpaper. If you think of your newsletter subscribers as VIPs, you won’t go wrong.

 
 

3. Quality over quantity


Although you want to stick to a regular schedule for sending your emails, you don’t want to overdo it. Getting too many irrelevant emails is frustrating. Limit how many emails you send per month to your audience. When you do send them, your content should be interesting. It should focus on an important idea, even, promotion or announcement. Remember: the quality of your message is more important than the number of emails you send.

4. Offer a clear call-to-action


Make it clear whether they should respond to you with an email, click a button to go to your website or simply to ‘stay tuned for more.’ In any case, your potential clients and subscribers should know what you want them to do after reading your email.

When you write emails that your subscribers and potential clients feel are tailored just for them, you will start to see more opens on the dashboard of your email service provider. Content that engages your audiences means better overall stats for you, the potential to make more money and a day spent being productive rather than agonizing over email stats. You got this girl!!! 

Learn From Other Rockstar Boss-ladiez:

80/20 Rule + Content Marketing = Doing More With Less

Do you ever struggle with coming up with content for your marketing?! Ever feel like you have to produce post after post after post? Image after image, tweet after tweet etc etc on a never ending wheel of content?

We know, coming up with content for marketing is hard stuff! But, what if we told you it didn't have to be! What if we told you there is a way to do more with less! Interested? 

 
 

Meet the 80/20 Rule:

The 80:20 rule it says that 80% of your results come from 20% of your actions. This is an amazing rule you can apply to all areas of your life. However, we love to apply this rule to our client's business activities to help them streamline workflow and work out where they should be placing their majority of focus in terms of generating revenue. We, also, believe this is how we all should be thinking about our content marketing! 

TOO MUCH CONTENT. NOT ENOUGH RESULTS.

In terms of content volume, as a community we are there, no-one is going to run out of things to read whilst they having their cup of tea, good job!  But in terms of results, we are not.

We pump out copious amounts of content through various channels. Maybe it is scheduled into the future as well if you are super clever! And the content gets a couple of likes, tweets and shares, maybe a few subscribes, but then it is pretty much lost for ever.....

A huge study conducted by Moz & Buzzsumo found that over 50% of posts had 2 or less Facebook interactions and over 75% had zero external links.

What I read from this is that the majority of content is barely even read. And most website owners don’t prioritise promotion of content in their Marketing Plans.

 
 

WASTED ENERGY. WASTED TIME. WASTED LIFE.

There is a lot of wasted energy going on.
There are thousands of entrepreneurs desperately trying to create
as much content as possible, needing to keep up with a self created content strategy, which feels more like torture than it does enjoyment. No longer able to be creative or to shine their light bright because they are chained down to this never ending wheel of content creation.

And, despite all of this discipline & hard work they aren’t seeing the results they were expecting.

CONTENT MARKETING = 80/20 RULE

But, by applying this simple 80:20 rule I think we can have more time for creativity, get better results and still have more than enough content to read with our cups of tea.

CONTENT MARKETING = 80/20 RULE

Let’s start by looking at the word Content Marketing and notice there are two bits here;

CONTENT – The creation of content 

MARKETING – P R O M O T I O N

I propose that the split that most business owners have is:

Content – 80%

Marketing – 20%

What would happen if we flipped this on its head?

Content – 20%

Marketing – 80%

Imagine if you created a piece of content. And then spent 4x as much energy and time into driving traffic to it. Imagine the difference in your results and also the improvement in your happiness levels and creativity.

You, as a business owner are not a content farm or a content generating machine. You have a business to run! A life to live and enjoy. To think that you can compete with the Huffington Post or some big content publication like that in terms of volume.

Bring some balance into your strategy.

Make sure that every piece of content you produce gets the results it deserves. And this is possible.

It’s not publish, shout and hope. Its publish, shout, market.

One very simple shift you could start adopting right now is this: If your goal is to create three blog posts per week for your blog. See what happens if you create one blog post for your blog per week and then the other two posts submit them to websites with a community you want to get in front of.

Ideally I would recommend one blog post per month and ten guest posts per month. All of the guest posts linking back to your content helping it to rank. Giving it the best chance possible to bring you results week after week.

I urge you to try this out and see what you think! Stop being a content farm and start seeing results from your Content Marketing with this simple shift! 

see bad ass babes implementing the 80/20 rule:

 

 


 

 

3 HUGE Mistakes Branding Won't Fix

Slapping a pretty new label on a business lacking strategy and smarts does nothing.
It actually makes things worse.

Good design is an incredible gift. It can lend a level of beauty, credibility and market interest to your business that nothing else can. However, it is not a band-aid. It can’t cover up issues with your business that aren’t solved. It’s easy to focus on changing what’s on the surface, when in reality, the changes need to be much deeper than a new color palette or a nice logo.

There are 3 specific things that you need to know that branding cannot fix. Awareness of these things will help you build a business that is solid and hire a designer at the best time instead of using design as a cover-up for other problems.

 
 

1. Rebranding does not fix a bad product.

If you know very little about product positioning or marketing and definitively don't know how to price something to actually make a profit on your time - your branding will not fix that problem.

It’s easy for creatives especially to wrap their identity up in a particular product or service. While we should believe in what we are called to do, listening to what the market is telling us about it is part of being a wise business owner. It’s possible the match between your passion and the product or service you are selling is not a good fit. Pouring time and money into branding or rebranding a product for which there has been no market interest can be a big mistake. Finding the spot where your passion actually meets a need or desire is key.

2. Rebranding does not replace organization or customer experience.
 

Imagine you drive past two cottages right next to each other that are for sale. Both are painted a pretty color, have great landscaping and a nice front door.

However, upon a closer look, the one is obviously suffering from structural issues and the other is perfectly sound. Which is going to be more appealing? Which one would you be more interested in buying? Obviously the one that is safe and sound.

People do look at your visual branding, and it is the thing about you business that see first. However, if they are planning on investing money with you, especially if you are selling a high-cost, premium product or service, they often look beyond your branding. They listen to the recommendations they hear from friends, the systems displayed in your business, and the clarity of your tone and direction.

You can have a ‘beautiful’ biz, but what’s truly amazing is when your business wows the client because of your client experience from start to finish.

 
 

3. Rebranding does not fix a lack of business strategy or direction.


Branding is supposed to attract a specific kind of person to a specific kind of experience or product. If you’re uncertain and trying to appeal to everyone, you’re going to drive both yourself and your designer crazy and end up with something generic that might not even work.

The point is—when you know who you are selling to—their gender, age, interest, hobbies, and especially where they are willing to invest and spend money—the more you can target your branding effectively.

Hey Girlboss.... Listen Up!!

Don’t ignore these warning signals! If you are branding while any of these 3 issues are going on in your business, it will make the process much more difficult for both you and the designer you are working with. Our clients always have to work through an personalized set of homework before we work together about where they are at in their business, who they want to target, and what they want to achieve! 

If you’d like more tips on building a brand that is both beautiful and consistent, I’d love to have you join us on Instagram or for my weekly email series below...

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Automate Your Gmail in 4 Easy Steps

Hi Boss Ladies!! Thanks for joining in on our Automate Series - Week Three. Like we said last week, there's no reason to write the same email over and over when you can just set up canned responses in Gmail. If you find yourself sending the same text to the same or even different people, consider using the auto reply function to send these messages automatically.

The way this works is by setting up a filter in Gmail so that when certain conditions are met (like when a specific person emails you), a message of your choosing is automatically sent back to that address; these are called canned responses. But first thing first, setting up your Gmail email templates.....

STEP ONE: Set Up and Use Email Templates in Gmail

Email templates let you type less and send faster and more efficient email in Gmail which will keep your canned reply and insert it.

To enable message templates in Gmail:

  1. Click the Settings gear in your Gmail's toolbar.
  2. Select Settings from the menu.
  3. Go to the Labs tab.
  4. Make sure Enable is selected for Canned Responses.
  5. Click Save Changes.

STEP TWO: Save a Message as a Template in Gmail

To save an email for future use as a template in Gmail:

  1. Make sure "Canned Responses" is enabled. (See above.)
  2. Compose the message in Gmail.
    • Do leave the signature in place if you want it to appear in messages sent using the template.
    • You can leave both the Subject: and To: fields empty. They are not saved together with the template. (The subject, if you enter one, is suggested for the template name, though.)
  3. Click the More options downward-pointing triangle () in the toolbar at the message's bottom.
  4. Select Canned responses | New canned response... under Save from the menu that appears. 
  5. Type the desired name for your template.
  6. Click OK.

STEP THREE: Create a New Message or Reply, Using a Template in Gmail

To send a canned message or reply:

Make sure "Canned Responses" is enabled, of course, and the canned reply is created. (See above.)

  1. Start a new message or reply.
  2. Click the More options triangle () in the message's formatting toolbar (to the composition area's bottom).
  3. Point to Canned responses in the menu that shows.
  4. Select the desired template under Insert.
  5. Make sure you fill the To: and Subject: fields. 
  6. Edit the message as needed and click Send.

    Note that Gmail will not overwrite any existing text except if you highlight it before inserting the template's text.

    STEP FOUR: Have Gmail Send the Canned Replies for You

    Set up Automatic Email Replies in Gmail

    1. Turn on Canned Responses by opening Gmail's settings/gears button and enabling the Canned Responses option in Settings > Labs. You can also get to the Labs tab through this link.
    2. Create the template you wish to use for auto-replying to messages.
    3. Click the Show search options triangle in the search field at the top of Gmail. It's the small triangle on the right side of the text area.
    4. Define the criteria that should apply to the filter, such as the sender's email address and any words that should appear in the subject or body.
    5. Click the link at the bottom of the filtering options called Create filter with this search >>.
    6. Check the box next to the option called Send canned response:.
    7. Open the drop down menu next to that option and choose which canned response to sending out when the filtering criteria are met.

    Important Facts About Auto Responses

    Fact #1 : The filtering options only apply to new messages that come in after the filter is created.

    Fact #2 : Canned replies originate from an address that's still yours, or course, but with a slightly altered email address. For example, if your normal address is example123@gmail.com, sending out auto emails will change the address to example123+canned.response@gmail.com. This is still your email address, and so replies will still go to you, but the address is altered to indicate that it's coming from an automatically generated message.

    Fact # 3 : You can not send our auto-replies that include attachments, any text within the canned response will send out but not any attachments. 

    BONUS: Edit a Message Template in Gmail

    To change a template's content:

    1. Make sure "Canned Responses" is turned on. (See above.)
    2. Start with a new message.
    3. Typically, make sure the message is empty; delete the signature, too, to edit only the canned response.
      • It is enough to highlight all text in the message editing area.
    4. Click the More options button in the message's toolbar (displaying a triangle pointed downward: ).
    5. Point to Canned responses in the menu that has appeared.
    6. Select the desired template under Insert.
    7. Make the desired changes to the message.
    8. Click the More options triangle again.
    9. Point to Canned responses again.
    10. Select the same template as before but under Save.
    11. Click OK when prompted This will overwrite your saved canned response. Are you sure you want to proceed?

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