You have a great website, beautiful social media feed, strong calls to action, and detailed information about your services. Your lead generation efforts seem to be working, because you attract new inquiries left and right. You’ve captured the attention of potential buyers who are genuinely interested in your services. But for some reason. . . they’re not buying.
So, what’s the problem? Why aren’t you converting leads into new business?
It’s simple: the “know, like, and trust” factor has not been not fully established. And not everyone is ready to buy until it is.
But fear not! We are here to help you utilize email marketing to shift how leads engage and respond to your offerings! We are going to walk you through a email marketing series to nurture leads during the on-boarding process. You will be able to education potential clients and establish trust right from the get-go.
Here are the keys to getting started with email marketing and creating an effective nurture sequence:
1) Streamline your email marketing
Sign up for a platform that allows you to build your email list and send automated emails. For example, CovertKit, through the use of Zapier integrations, makes it super easy to covert leads into the email marketing sequence! The moment a new lead is “zapped” over to ConvertKit, your nurture email series is triggered and the automated messages begin.
2) Introduce yourself
Start by including a personal introduction and telling people what to expect next. Let them know who you are and what you do, and try to show off your personality and create a real connection. Don’t forget to mention that you will be sending them a series of emails that will be valuable to their experience.
3) Tell your readers about your business
Use this opportunity to share details about your company, showcase your professionalism, and get them to like you even more.
4) Showcase your services/work
This is the opportunity to share what you do and what you’re known for. Share accolades, awards, and anything else that helps you stand out.
5) Provide education
Provide valuable content in the form of free resources like guides, checklists, videos, blog posts, or links to other materials. Share your very best content to establish yourself as a trusted expert.
6) Offer calls-to-action
Every single email should include a call-to-action of some sort. This can be in the form of a question to respond to, a link to book a consultation, a download, an invitation to connect on social media, or ultimately an offer to the close the sale.
7) Follow through with a great client experience
Using workspaces and workflows it will help you level up your business and provide an elevated experience to your clients. Make sure you have an organized workspace/workflow so you can manage every single lead and client, to easily track, follow up, and stay on top of it all. Being able to follow up your nurture email series with prompt, personalized service will give your business another huge selling factor.