For The Makers + Shakers: In - Person Event Marketing
If you are a maker that sells your art or handmade goods online, there are many reasons you might have been drawn to the online platform. Maybe you are an introvert at heart. Maybe you feel anxious about interacting with customers in person. Maybe the thought of selling in person means you have to put yourself out there in a way that might expose you to criticism or competition. If any or all of these concerns are stopping you from selling your art or goods in person, you are not alone.
However, there are three great reasons it might be time to reconsider selling your items in person.
3 Reasons Why You Should Consider Selling Your
1. You’ll get invaluable personal interaction with buyers.
Small, local makers markets have recently been popping up in cities everywhere. These markets attract buyers who value handmade goods and small, local businesses, which is priceless to artists and creative makers. Selling your goods at one of these markets, or similar type of event, will allow to interact with potential customers in a way that you just can’t do from behind your computer screen. Talking with these buyers allows you to connect with a build a relationship with the person quickly. We all spend hours cultivating online relationship with potential buyers, but creating these relationships in person happens more organically and quickly.
Selling in person will also allow you to get instant feedback from buyers. As people look at your items, if you simply listen to what they are saying, you’ll hear some great information about your items. For instance, they might love a particular item, but want to purchase it in a different color or size. Paying attention to these requests can help you improve your products. And, hearing positive feedback about your art might give you that needed confidence boost to keep making and improving your art.
2. You can reach potential buyers that might not have found you online.
Most makers that sell their art or goods online rely heavily on social media and online marketing to gain new customers. Local markets can help you to reach potential buyers that might not have ever found you online. Large markets and shows might draw thousands of people in just one day, exposure that many small business and makers don’t reach each day on social media. These markets also typically attract the type of clients who want to purchase local, handmade items. The exposure at one of these markets can instantly attract many new leads.
3. You will build relationships with other makers.
Probably the best reason for participating in a market or show is that you will start to build a community with other local makers. If you often feel like creating your goods and selling them online feels a little lonely, then joining a local market might be just what you need. Just like #TuesdaysTogether allows you to build a community, participating with and selling with other makers will create a bond between you and other local makers. Some of the friendships you create with these other makers can be a great source of support and advice to you and your business.
If you are an introverted (or extrovert) maker, you don’t have to be anxious about participating on a local market. With just a little advanced planning, you can set yourself up for success!
Tips for success at your first market:
1. Do your research.
Make sure your market that you want to participate in is a good fit for your product:
How many makers have participated in your market in the past? Who are the makers?
How do you advertise your event?
Will food and drinks be available for purchase at your event?
What other makers will be attending this event?
What is the demographic you are seeking to your event?
2. Bring along a friend
Have a buddy come along with you to your first few markets. If you have someone who is willing to help you out, it will definitely that other person will be a huge help to you whether your booth is slow or too busy!
3. Consider your booth layout.
If you are an introvert or just the thought of selling your art/goods in person makes you nervous, be strategic about your booth layout. For you, the booth layout might need to be more about making it comfortable for YOU. For example, sell behind a table - instead of sitting besides/in-front. Having that space between you and the customer will make it much easier to feel comfortable approaching people. It may seem like a trivial decision, but if this is your first time selling in person, you need to take an approach that will allow you to feel the most at ease.
If you are contemplating trying out a makers’ market soon, take that leap! Sometimes getting out of your comfort zone is just what you need to do to see growth in yourself and your business. If the idea of planning/participating in an in-person marketing events/makers' market scares you. - contact us today!!