Client Case Study: Lady Farmer Launch Event

RINGLET had the honor of hosting the Kickstarter Launch Event for the newly minted clothing line, Lady Farmer. Within three weeks, RINGLET worked with Lady Farmer to pull together an evening of celebration and fun. RINGLET's contribution to the event included:

  • Sponsorship Pitching: RINGLET reached out to over fifteen sponsors asking for monetary and raffle basket donations. RINGLET secured six raffle basket sponsors and ten supporters who were willing to share on social media about the launch. 
  • Invitation Outreach: RINGLET invited over 100 women and influencers based in the DMV area to attend and support the Lady Farmer Launch Party. We had a total of 120 people walk through the event. 
  • Day-Of Support: We had a ton of fun with set up and getting set up for the party! 
  • Social Media: RINGLET featured Lady Farmer on our District Boss series the Monday before the event, featured the event on our website and social media. 

It was an absolute thrill to see Lady Farmer reach their Kickstarter goal within FOUR days! Now that they are fully funded, the mother-daughter team founders will be preparing for their Spring 2018 clothing line release. Please enjoy video and photos from the event below.

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Elise Crawford