District Boss: Veronica Epps of Pretty Petals Floral and Event Design

Veronica Epps is the fabulous creative visionary behind Pretty Petals Floral and Event Designs.

Ahead, she shares how her passion for floral and event design began, advice for tackling international weddings, and a compelling anecdote that will inspire you to overcome your biggest hurdle . . . 

 
 

What is your business? Tell us a bit about yourself.

Hello! My name is Veronica Epps and I am the owner and lead designer behind Pretty Petals Floral and Event Design; a boutique floral and event design studio based in Northern VA.  I am passionate about creating floral designs that truly celebrate my clients and their unique style. 

What lead you to where you are today?

I found myself growing and thriving in my career in banking, yet somehow felt like something was missing and I was constantly looking for my creative outlet.  After 14 years, I realized that I reached the end of my time in this industry but was struggling with what to do next.  I began working for an event planner part time and there is where I discovered my love for the wedding industry. Trying to figure out what in the wedding industry I wanted to do was easy!  I felt like one day I picked up a pair of sheers and some flowers and I knew this was exactly where I was supposed to be.  

 
 

My super supportive hubby, family and friends pushed me to create Pretty Petals and two years later we officially launched my dream.  This business has led me to places I never knew I could go.  I have been pushed out of my comfort zone and found encouragement in some of the most unexpected places.  I’ve had the pleasure of working with amazing couples, impressive corporate clients, and have traveled in and out of the United States to help my clients create stunning events.  

 What’s the most difficult part of being an entrepreneur? The best part?  

The worst part of being an entrepreneur is the uncertainty of knowing if I made the right choice.  I find myself looking back at my mistakes and reminding myself to stay focused on my end result. 

I have to say that the best part of being an entrepreneur is knowing the direct impact I have on the end result.  Everything that leaves my studio has been touched by me.  It never matters how many hours I work or how little sleep I get, when I look at the venue after every flower is in place and every candle is lit, I walk away feeling like it was worth it.  

 
 

How do you stay motivated and continue to grow, personally and professionally?

The response to my work.  When I deliver an arrangement or drop off the bride's bouquet and get the excitement and the amazement of what they are getting keeps me going!

What’s your nighttime routine? How do you unwind?  

I try to give myself 30 minutes of uninterrupted “me” time.  I use it to journal and reflect on my day, my week or anything else I have going on.  It keeps me centered and grateful for my blessings. 

What’s one piece of advice you would give to other business owners?

Kill your cow!

During small talk with a co-worker one day I was chatting about my dream and running my business.  He looked at me and said “Veronica, kill your cow”.  He proceeded to tell me a story about a couple that lived in a small town in Nicaragua. They owned a cow that provided everything for them.  One day, a huge storm came in and killed their cow.  They were left struggling and trying to figure out what they were going to do about food and money.  The cow provided everything they needed.  A friend gave them a seed to plant.  Years later they had a huge field of grains and crops that was providing more than they could ever ask for.  They would have never seen their blessings had they not lost their cow.  

Moral of the story is, we all have that one thing that holds us back from realizing our potential and our ability to be greater.  We have to remove the obstacle before we can reach greatness.

What’s one piece of logistic advice for anyone tackling an international wedding?

Be prepared for the unexpected.  Often times destination venues don’t have the same resources or it’s harder for them to source everything you want to make your perfect day.  Try to be flexible and allow the space to compromise if needed.  If it’s a must have for you, Do research to make sure you can get it or purchase it before you leave and bring it with you.

Thank you so much for sharing, Veronica! 

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