District Boss Interview: Elizabeth Carberry
ELIZABETH CARBERRY IS THE AMAZING LADYBOSS BEHIND ARTSEE AND ELIZABETH CARBERRY.
Ahead, she is sharing a glimpse into her life running two successful businesses, the joy she get from running after her passion, and how she navigates the obstacles of entrepreneurship, motherhood, and life in Washington, D.C.
1. Tell us about your company!
Well, I actually have two businesses! In 2011, I started ArtSee, an arts management and exhibition services company that supports local, emerging artists. ArtSee’s work is two fold; we connect emerging artists with local businesses to provide opportunities to showcase their art and we work directly with artists to manage parts of their business that are crucial to them being able to create their art. And in 2015, Elizabeth Carberry officially became a brand and I started working on small business marketing, management and event styling and coordination. I focus on brand development, social media management and events.
2. What lead you to where you are today?
What led me to ArtSee was my background in Art History, love of art, and a small group of Dickinson College alumni and friends that pushed me to create a space for myself in the arts community. From ArtSee, I decided to expand my services to the work that I primarily do now as Elizabeth Carberry because I had a desire and belief in that I was able to effectively provide marketing and event support to startups, entrepreneurs and creatives. Lastly, my friends and family are what got me to this point and they are still the people that push me day in and day out.
3. What brings you the most joy when developing your company?
Executing. The planning stage for certain projects can sometimes feel like it goes on forever, so when a project reaches its’ apex (even if it is an ongoing one), it’s the greatest feeling because you know that you are pushing your business forward. You are proving to yourself and your client or collaborator that you are capable of accomplishing the task that you set out to do.
4. What’s the most difficult part of being an entrepreneur? The best part?
Starting with the best part: that moment when you feel like a project has come together. With every project there is that one moment where it feels like it just clicks. You know that you accomplished what you set out to. It might be right at the beginning or at the very end, but even after six years that feeling never gets old. The most difficult part is staying motivated every single day and even when you get knocked down (i.e. an event didn’t go as planned, your social numbers are down, a client that you have been pitching for months doesn’t sign), you still get up the next day and believe in what you are doing. It’s not for the weak of heart.
5. How do you stay motivated and continue to grow, personally and professionally?
These days I find so much inspiration in my son. Having him lit a fire in me to find new projects, grow creatively and expand parts of my business that I never envisioned, like coordinating two weddings in four months or bringing on my first intern in almost four years. Besides my little man, I try to do a lot of research and learn about what others are doing. I find so much inspiration in fellow entrepreneurs, particularly fellow female entrepreneurs. For almost a decade I have been watching and learning from women around me; painters, designers, founders of tech based companies, event planners, photographers, and so many more. Especially with social media, it is so easy to feed off of their energy and for it to help inspire me daily. And on the personal side, taking a night out to enjoy a glass of wine with the hubby and friends doesn’t hurt!
6. What’s your nighttime routine?
Well that has changed significantly in the last nine months… My nighttime routine now starts at 6 pm with feeding my son, then bath, books and bed for him. Then I will either have a cup of tea or a glass of wine and crank out a good two hours of work (uninterrupted work time is so precious these days). My night usually ends with doing a little bit of that social media trolling and screenshotting/taking notes for great new ideas, writing my next blog post or watching an episode of The Good Wife (my latest binge obsession).
7. What’s one piece of advice you would give to other business owners?
Does it have to just be one? It’s ok to take a step back. To reevaluate. To figure out what is and is not working. Allow yourself to feel the lows. The lows are just as important as the highs. They happen for a reason. Lastly, don’t think for a second that everyone else has it all figured out, we’re all trying to navigate life and business as best we can, and some days it’s way easier than others.