Tina Heileman is your local, go-to PR Consultant and Founder of MAVN PR.
Ahead, she shares her #1 business model, how to develop relationships with key influencers, and a great night routine tip for disconnecting .
What is your business? Tell us a bit about yourself.
Hi! I’m Tina Heileman, founder of MAVN PR! After almost six years of agency and in-house PR work for consumer facing startups and lifestyle brands, I was sick of working for clients or on projects that I wasn’t passionate about -- and was ready for something new, fresh, and most importantly, something I was passionate about.
So in August 2016, I decided it was time to do my own thing - and MAVN PR was born. Luckily, I have a great network of other #girlbosses who gave me support, and got me started on a few projects which helped MAVN PR take off.
My business model = no bullsh*t. I’m a media relations expert, and I work hard to place the stories my clients need.
I am currently a one-woman show, and specialize in crafting newsworthy narratives. I’m all about championing a personal approach to public relations, and I'm extremely passionate about telling a brand story and actively engaging with consumers in order to build brand awareness. I pull out the most compelling stories from my clients - from uncovering noteworthy trends in their user data to compiling areas of unique thought leadership. Then, I curate the right reporter to work with on the story at hand.
Through existing relationships, strategic targeting, and strong pitching it’s my job to secure the best print, online, and multimedia placements to keep my client’s brand in the forefront of their target audience.
What’s the most difficult part of being an entrepreneur? The best part?
Let’s start with the best part! Being able to represent clients that fit my personal beliefs and passions has been super rewarding, and it’s been exciting getting to shape my little company from the ground up!
The difficult part of being an entrepreneur is that you kind of have to navigate things on your own, which can be really scary! I’ve learned to just go with my gut, and see where that takes me.
How do you stay motivated and continue to grow, personally and professionally?
I stay motivated by surrounding myself with other like-minded friends and colleagues who I can lean on for advice or just a good vent session. I love being able to take little tips and tricks from other women in my industry.
"Professionally, I stay motivated by attending networking events, talks, meet-ups, happy hours and conferences that inspire me and give me a new perspective on things."
Personally, well that’s a work in progress -- but I do try and maintain a healthy work life balance. I’ve learned that it’s totally okay to not respond to an email at 11 p.m. at night. It will still be there in the morning. Me time is really important. Whether it’s 5 minutes of meditation, walking the dog, or going to yoga -- taking time to disconnect and focus on something other than work keeps me sane!
What’s your nighttime routine?
I TRY super hard to shut down my computer early, and not check email after 10 p.m. I like a nice glass of red wine to unwind. And no devices 30 minutes before bed really helps me sleep better!
What’s one piece of advice you would give to other business owners?
"Always go with your gut. If something doesn't feel right, don’t do it!"
What are your recommendations for developing relationships with key influencers in the media?
Pay attention to what they are covering, and be personable! Some of my best relationships with certain reporters and media influencers have come out of a really thoughtful yet casual and friendly pitch!
Thank you so much for sharing, Tina!
P.S. Tina is currently looking for an intern to join her team! She's starting an intern-to-hire program and am looking for recent grads who are looking to grow their PR career. If interested, send resumes her way! Tina@mavnpr.com!
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