District Boss: Alicia & Diana of Greenheart Juice Shop

"WE CREATE EACH ITEM WITH ONE SPECIFIC PURPOSE IN MIND:  TO GIVE YOU THE MENTAL CLARITY, ENERGY AND STRENGTH YOU NEED TO SAVOR LIFE, NOT SUFFER THROUGH IT."- GREENHEART

Greenheart  isn't your ordinary local juice shop, it's a community of passionate people that care about promoting happy, healthy and fulfilling lives. Ahead, founders Alicia and Diana share Greenheart's mission and how they continue to grow professionally... 

1// What is your business? Tell us a bit about yourself.

Hi there! Greenheart is a 100% organic cold pressed juice, raw food, and gluten free granola company based in Washington D.C. We are Alicia Swanstrom and Diana Morales, two Northern Virginia natives with a zest for wellness and our local community. 

2// What lead you to where you are today?

From the beginning Greenheart's mission has been to provide healthy food so that we can all savor life not suffer through it.  We have held that mission very close to our hearts and it has enabled us to create a community that not only enjoy our products but has allowed us to flourish into an actual brick and mortar.  It is that community and our desire to continue to provide our delicious products that have lead us to where we are today.

3// What’s the most difficult part of being an entrepreneur? The best part?

There’s always uncertainty when becoming an entrepreneur, you’re always hustling...you don’t always realize that sometimes that hustle will include nights where you sleep for just an hour or so to get things just right. You just never know what you’re going to have to do to get the job done.  

THE BEST PART FOR US IS BEING ABLE TO CREATE AN ENVIRONMENT WHERE WE ARE NOT ONLY NURTURING OTHERS BUT OURSELVES. 

4// How do you stay motivated and continue to grow, personally and professionally?

I think for us there is a desire to share Greenheart with as many people as we can that keeps us motivated to do more. Greenheart changed both of our lives for the better and we want to continue allowing it to grow and reach more people. We continue to grow professionally everyday, we try to stay on top of wellness news and “trends” as much as we can, so that we can not only stay informed but evolve our own brand. 

We both grow tremendously everyday.  We are different people then we were a year ago, five months ago, two weeks ago.  I think as things come our way we also grow closer.  We were already really close when our journey together began, but have only gotten closer as time has passed and as we’ve both entered our 30’s and the next phases of our adult lives. 

5// What’s your nighttime routine?

I think we both can agree that our nighttime routines are pretty similar.  We love to unwind with a delicious thoughtfully prepared meal.  For Alicia, she enjoys spending time with her husband and their puppy. Diana really enjoys reading or catching up on HGTV.  

6// What’s one piece of advice you would give to other business owners?

Not everybody is the same.  You’re not always going to be in the same place as everyone else around you.  Enjoy that, it makes you unique. Comparison is the thief of joy.

Thank you so much for sharing, Alicia & Diana! 

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