District Boss: Katrina Guzman of Love Everly Studio
Katrina Guzman is the creative genius and owner of Love Everly Studio. She understands how imperative it is to make first impressions count which is why her beautiful and unique stationary (invitations, programs, thank you notes, etc) are designed to dazzle your guests. Let's be honest here, how many of you keep stationary from special events? Yup, so do we! Love Everly Studio is here to transform any ordinary invitation into a memoir.
AHEAD, KATRINA SHARES THE UNIQUE MEANING BEHIND THE NAME OF HER COMPANY, HOW HER HUSTLE MENTALITY HELPED HER SEEK CREATIVE OPPORTUNITIESAT A YOUNG AGE, AND HER JOY FOR PACKING DAY...
1// What is your business? Tell us a bit about yourself.
Love Everly Studio is an invitation and stationery company. We specialize in luxury invitation suites, paper goods and branding for weddings and life's occasions.
I was born and raised in Northern Virginia and even attended college in the area. My passion is to help tell clients' guests what your wedding day or event has in store for them...in a beautiful or creative way! I reside in Aldie, Virginia with my husband, Jonathan, daughter, Everly, and dog, Kobe. As you can see the company is named after my daughter Everly.
2// What lead you to where you are today?
I've always been dedicated to working and have held a job since I was 16. As a senior in High School an opportunity opened with a new gift and stationery store close to home. I was the first employee hired, learned a crazy amount from the regional manager and worked my way up within the company through college. For most of my time there I was the store's Assistant Graphic Designer; balancing my retail and management tasks with helping couples design wedding invitations, parents choose birthday invites and so much more. I truly enjoyed every day working there.
Sadly, the store closed and I moved on to different positions while attending college. After graduation my now husband and I moved to Miami for a job opportunity in e-commerce. Just one short year later we relocated back so my husband could begin graduate school in Washington D.C. and I continued my e-commerce career in Northern Virginia.
Year after year, I missed the creative outlet of designing wedding invitations and the beauty of each and every invitation suite. I continued to keep an eye on the invitation industry and about six months after my daughter was born the right opportunity presented itself to launch Love Everly Studio.
3// What’s the most difficult part of being an entrepreneur? The best part?
It’s always a challenge to find the time to get everything done. It’s important to find the right balance between work and personal life but somehow all entrepreneurs find their own way.
The best part of being an entrepreneur for me is packaging day! After production and assembly is complete the invitation suite looks beautiful and I truly love taking time to carefully package everything for my clients. I want them to be impressed when they open the box and to remember the moment.
4// How do you stay motivated and continue to grow, personally and professionally?
I truly believe that inspiration is important for entrepreneurs. I find myself swooning over other wedding vendors’ work and feeling motivated by the beautiful images. Staying organized is key for me to reach my goals. I’m all about lists for staying organized and on task
5// What’s your nighttime routine?
Evenings are important for family time. After work I spend quality time with my husband and daughter until Everly’s bedtime…somewhere around 8 or 9PM. Once she’s asleep I get to work on whatever the day has in store for Love Everly Studio, often in front of the television sitting next to my husband! I may be typing away on my laptop, but sitting alongside my husband whether he’s watching TV or studying for work counts as additional time spent together in my books.
6// What’s one piece of advice you would give to other business owners?
Don’t give up. Sometimes good things take time and often they take longer than you had planned or hoped for. Continue striving to reach your goals and you’ll reach them or find better goals to reach along the way.
Thank you, Katrina!