District Boss Interview: Victoria Levitan
vici is the lovely lady behind the d.c./virginia blog, vici loves.
The RINGLET team has been long term fans of Vici's lifestyle blog. Vici is incredibly down-to-earth and inspirational. We love her whit, her beauty product reviews and style. Read below to see what it takes to run a successful D.C. lifestyle blog.
1. Tell us about your blog!
I launched my blog Viciloves in 2015 solely focused on beauty product reviews and tutorials. But as I started finding my own voice and audience, I realized I also wanted to share more of my personal style and life. While beauty is still one of my core verticals - especially on my youtube channel - Viciloves is a beauty and style destination. From makeup tutorials to what new pieces have hit my closet, my content intermingles with my personal life and travels.
2. What lead you to where you are today?
I grew up in Switzerland and completed a 3 year bank apprenticeship when I was 19. Having gone through the Swiss school system, I learned what hard work meant and the perseverance to push through difficult times. At home, I also saw how my father went through ups and downs with his own business and that it takes a long time to see success. I knew starting a blog wouldn’t be easy - especially in a rapidly growing and competitive industry. But the thing that's kept me going is that both my father - and now also my older brother - each successfully run their own business. Learning from their stories has taught me so much and keeps me going in moments of doubt.
3. What brings you the most joy when developing your blog?
I’ve always been one to take matters into my own hands and with blogging, you literally do it all. From photography to writing and editing, it’s liberating to be in control of all those aspects. I’m proud of the content I produce because I put in a lot of time creating beautiful images and inspiring content. But the biggest joy I get is interacting with my audience. When I receive a message or comment from a reader, letting me know they loved one of my recommendations, it instantly makes my day!
4. What’s the most difficult part of being an entrepreneur? The best part?
There are a lot of moving parts to a business and being in charge of it all is both exhilarating and daunting. I try not to think about it too much because I’ve always known that I wanted to be an entrepreneur and be in charge of my own work. I’m a nerd in the sense that I love learning about accounting and contract law. But of course there are things I wish I could hand off to someone when I’m overwhelmed or not feeling well. Being the only person in my business, I truly rely on my relationships with other female entrepreneurs to discuss our thoughts and ideas.
The best part is being able to do what I love every day and express myself in a way I’ve never done before. Being able to talk to my audience through video or a blog post and creating something out of thin air is an extremely satisfying experience. Also being an introvert, I really enjoy having the time to think about what I want to say and how I want to communicate it to the world.
5. How do you stay motivated and continue to grow, personally and professionally?
I wholeheartedly believe in journaling and writing down my thoughts on paper. It allows me to focus, prioritize and not get overwhelmed. I write down anything that’s racing through my head and give myself a few minutes each day to reflect and strategize. Something that might sound strange is that music is also a big motivator for me. Whenever I lack enthusiasm about a task, I put on loud music, have a quick dance party and tackle my work with renewed energy. I also listen to podcasts to learn about different subjects and open up my mind to new ideas.
6. What’s your nighttime routine?
I usually wind down my night on the sofa, recapping the day with my husband and watching a bit of TV. Nine times out of ten, my laptop is with me because I’m finishing up a blog post or editing a new youtube video. I also drink a glass of milk each night and can’t go to bed without it. That’s the Swiss in me coming through!
7. What’s one piece of advice you would give to other entrepreneurs?
It sounds cliché but if you’re not doing what makes you happy, then it’s going to be really hard to grow your business. You have to be able to live and breathe your business in order for it to sustain. Also, exercise frequently to give your mind a break. I get some of the best ideas during my pilates class because I’m so in the moment.